A short film as a campaign

Sometimes a marketing campaign is about more then getting your logo pumped up. Sometimes it's about giving meaning to your brand. That's just what we did here. For Pro Persona's new brand awareness campaign we developed a short film and a social media campaign to create general awareness about depression in children.

Made for:
Doks ontwerpburo, Pro Persona
Kind of work:
Film productionSocial mediaGraphic design
Through a targeting campaign on Instagram we let teachers, coaches and parents see short but familiar scenario's.
Through a targeting campaign on Instagram we let teachers, coaches and parents see short but familiar scenario's.
When you watch the whole film, you realize there's more going on with this young girl.
When you watch the whole film, you realize there's more going on with this young girl.
The film was making a point of how looking further, and asking better questions can make you see the whole picture behind a child.
The film was making a point of how looking further, and asking better questions can make you see the whole picture behind a child.
The film was a call to action for caretakers to engage themselves and help children out when there are troubles.
The film was a call to action for caretakers to engage themselves and help children out when there are troubles.